Keywords: service procedures characteristics, characteristics of services
In all credibility, every one of the Distinctive Characteristics of Service Businesses can be utilized as a characteristic in defining Internet delivery, however, I realize that Customer Involvement, Intangibility and Heterogeneity will be the best suited one; considering the position of top three.
Customer Participation is considered a feature for the said service because the client would be the someone to do almost all of the job as the service provider confirms and assures the option of the service. The client is the one who would be placing all the information input and scheduling the service, and will be the one to provide any feedback about the service that is received.
When it comes to modern international marketing, it is not merely confined in developing a good product, pricing it attractively, and so that it is available to focus on customers. Organizations need also talk to current and prospects. For some companies, the question is not whether to converse, but how much to invest and in what ways. This is exactly what the communications combine is proficient at. Communications combine is comprised of sales advertising, personal selling, public relations, advertising, and immediate marketing tools that your firm uses to fulfill its marketing goals and strategy. Here the idea of communications mixture is primarily examined related with the situation of Nokia's. The international company Nokia will take full benefit of the idea of communications mixture to fulfill its strategic goal.