Starbucks began as a tiny coffee shop in 1971. The founders contains Gerald Baldwin, Gordon Bowker and Ziev Siegl who exchanged their ideas and launched their first store at the Pike Place Market in Seattle. In the early 1980s Howard Schultz joined Starbucks and has later felt the necessity that Starbucks needed to market themselves. He wanted to make a brand image that could attract customers and help those to differentiate their caffeine store from other opponents. Schultz frequented Italy and was 'impressed with their level of popularity and culture. ' He thought it might be smart to bring the espresso pubs, lattes and mochas to Seattle.
When writing any academic paper, you’re often asked to make your thesis statement. Basically, it plays an important role because it guides your written message and facilitates a focused and clear communication with readers. What is a thesis statement in an essay ? It’s all about a directional signpost that provides the audience with clarity, direction, and focus. Keep in mind that the more pointed, concise, and focused your writing it, the better people can understand what you want to tell them. As a student, you need to write a brief and strong sentence that states the main idea of your writing a persuasive essay and helps you control all major points discussed in it. Your statement can reflect your personal judgment or opinion about the chosen topic.