Name: Tutor: Course: Date: Review Questions Question One A marketing plan is a document that communicates and guides the marketing activities of an organization so as to ensure the production of quality products or services. Also the plan outlines how the organization tailors its goods or services to satisfy the needs of the stakeholders. A healthcare organization has 5Ps of marketing that include the people product price place and promotion. However the designing of annual marketing plans has often involved the senior leadership with a limited inclusion of the key stakeholders that include the patients and healthcare providers. The improvement of of the hospital in a diverse community hence the success of the marketing plan (Zuckerman 172). Works Cited Landen R. "Telling their stories. Healthcare marketing advertising emphasize the personal approach as providers find new ways to connect with patients." Modern healthcare 43.31 (2013): 30. Minn Minnetonka. "Unitedhealthcare's "We Dare You" Campaign And Microsite Win Eight Awards". Stage-app.uhc.com. N.p. 2014. Web. 21 Mar. 2017. Wang Bo and Aaron S. Kesselheim. "The role of direct-to-consumer pharmaceutical advertising in patient consumerism." Virtual Mentor 15.11 (2013): 960. Zuckerman Alan M. "Successful strategic planning for a reformed delivery system." Journal of Healthcare Management 59.3 (2014): 168-172. [...]
Hello Mulish! I need 3 questions answered from number 23 slide. Just read the entire Powerpoint slides and answer those questions which it says Review Questions. This assignment is due on tomorrow evening. Thank you so much. Really appreciate it.