Keywords: virgin atlantic tqm Apart from its other management strategies, Virgin Atlantic has used Porter's basic ways of dwelling itself available on the market. Accordingly, a firm positions itself by eating its advantages. Today, more and more people and selections are battling to be known available industry. With this target, these supervisions have been in a position to adeptly and effectively adapt to the situation on the market place by using general strategies that enhanced their enthusiasm. You will find five different common strategies a company can pick. These include leadership, diversity, concentrated management and integrated cost command/differentiation. Each standard coverage helps the company to determine and achieve a humble advantage within a particular competitive scope.