The Lower part of the Pyramid (BOP) is the major and poorest socio-economic group in the society. A couple of more than four billion people who live their lives on less than $2 each day. India's rural majority today accounts for more than US$100 billion in consumer spending, making them by far the biggest buyers in the united states and contributing significantly to India's gross home product.
To tap the vast markets at the BOP, MNCs must specially design and develop quality products and services, or they need to select some to improve and make available at lower cost. Portion BOP customers is a profitable chance for corporations. It is also a social essential, given that two-thirds of the population (about four billion people) are at underneath of the financial pyramid. By handling the BOP, MNCs can curtail poverty and enhance the living conditions of the worlds poorest.
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Just Us! Cafe's is the business specialise in food and service industry contain wholesaler and dealer in Nova Scotia, Canada, and United States. Just Us cafe's perspective is "to be always a leading Fair Trade business that develops on quality, professionalism and technology for the advantage of almost all their stakeholders". Their key product is certified Fair trade, organic products and local products which is high quality and sociable and environmental responsibility.
Just Us! Coffee's focus on nique market of promoting good trade. The Moores have preserved a strong determination to educating consumers while building strong brand personality and upholding continuous growth. The primary distribution route of Just Us are in grocery stores, four cafes (two each in Wolfville and Halifax) and distributed products on university or college campuses.