Keywords: shampoo market competition Price The price of a commodity represents the value the consumer's put on it and the earnings the producers want from it. P 0 QTY Demand Curve The demand curve shows the partnership between price and quantity demanded and it is one of the most basic and important tools for analyzing consumer's side of the marketplace. Price Competition In price competition, the firm's try to capture the marketplace by lowering the purchase price since cheap increase demand. Hence firms try to beat each other in prices. Consumers usually alter to the lowest priced brand hence price opponents will most likely have prices very close to each other. Non - Price Competition In Non -Price Competition businesses make an effort to increase sales and market share by fighting with rivals in areas like branding and advertising.