The monopoly of the Internet
Document Type:Research Paper
Subject Area:Economics
Monopoly is only wrong if it is used in thwarting the efforts of the competitors that might be offering better and low-cost services to the consumers. Google Company only offers superior products and services to the consumers that make it quite easy for them to dominate their competitors in the market. They do not in any way put barriers for their competitors. According to Taplin (pp 230, Google has monopolized the internet searching. Majority of the global population use Google to find the information they need online. This is well illustrated by the 2014 statistics that show the 90% of the $60 billion made directly from the internet searches. This massive result does not suppress competition from other companies in the market. There are no significant costs of transactions and entry barriers for consumers who have decided to switch services.
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