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Introduction to Marketing in Vietnam

Segmentation is a marketing process that has been widely used for many organisations for over thirty years. As a process it is currently being questioned by many academics and practitioners. It is certainly evolving in its approach. Using Vietnam region. Discuss how the tourism body uses the segmentation process. What bases of segmentation would be deemed most important and why? How does your state/region position itself? You need to show some evidence of this strategy. Does this positioning strategy make the segmentation easier or the customers more specific and distinctive?
Segmentation is a marketing process that has been widely used for many organisations for over thirty years. As a process it is currently being questioned by many academics and practitioners. It is certainly evolving in its approach. Using Vietnam region. Discuss how the tourism body uses the segmentation process.
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Assignment ID
13283
Discipline
Type
CREATED ON
12 February 2016
COMPLETED ON
13 February 2016
Price
$30
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