SUBJECT AREA Public Relations
CREATED ON 19th March 2017
COMPLETED ON 25th March 2017
Expert hired: turnitin

Developing a PR Campaign Using the RACE Process

Utilize the chapter readings, class discussions, and PR plan samples that were distributed in class to help design your campaign. If you choose option #2, you will need prior approval. Completed assignment should be 2-3 pages. Assignment option #1: An online luxury watch website has recently launched and they’re looking for ways to increase awareness of their website as well as their sales. is in the business of buying, selling, and trading the finest new and pre-owned watches, specializing in brands like Rolex, Panerai, Audemars Piguet, Patek Philippe, and Breitling, to mention a few. With so many similar websites out there, the owner has asked you to develop a public relations plan to help with those objectives. Assignment option #2: Choose a REAL company that could use your PR expertise to freshen up their image (maybe they faced a recent crisis; their brand/product isn’t as popular as it used to be; they want to reach a new demographic) Consider the following information when developing your campaign (refer to notes/readings to full campaign development format): Research – Which research methods would you use? Why did you choose them? Select at least 2 methods. Action Planning – Include all 8 elements we’ve discussed. (Tactics – use at least 2 tactics that DO NOT include social media; 1 extra tactic CAN be social media; Budget – this can simply include a dollar amount, does not have to be too detailed; Timeline – 3 months) Communication – What form of communication will you use to reach your audience? Who will be your spokesperson? What is your message? Which types of media platforms will you target (Must list at least 3 media platforms you would pitch)? Evaluation – What sources would you use to evaluate the campaign? How will you evaluate the success of the campaign? Each section doesn’t have to be separated but must be clearly marked within the paper.
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19 March 2017
User created a project for Public Relations
19 March 2017
15 experts responded
19 March 2017
User contacted expert turnitin
19 March 2017
User hired expert turnitin who offered a price of $40 for the project and has experience doing similar projects
25 March 2017
The expert completed the project Developing a PR Campaign Using the RACE Process for 6 days, meeting the deadline
25 March 2017
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25 March 2017
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