Keywords: virgin atlantic competitive gain, ryanair competitive advantage
This record analyses how organisations can be strategically led towards success. The report uses the strategic frameworks; the ethnic web, the VRIO construction, the value chain and the 'the three degrees of culture' to recognize how organisations achieve competitive benefits. Virgin Atlantic and Ryanairs strategies are then at the mercy of scrutiny under these frameworks to recognize, the truth is, how this is achieved.
Competitive Edge and distinctive resources;
The reason for strategy is competitive gain. Competitive edge emerges when an organisation enforces a strategy that creates value that is not being attained by its competition (Henry, 2008). The advantage becomes sustainable when rivals cannot mirror the worthiness creation of the strategy.
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Every function of the business enterprise has its relevance, importance and place available organizations. Not a single division, function or activity can be announced as sole vital for the life span of the company. It's the combined effort of all the departments and joint work of function engaged, which brings success, income and business development. However, the main element factor of the business, are divided in some shapes; to get a clear and obvious picture of the entire business activities, being completed by the organization.
Operations management, financial management, marketing, sales, customer service, quality assurance, it and research and development are basically the primary functions of the business entity in 21st century.