Air Mauritius, facing fierce competition and therefore constantly is aimed at acquiring new customers as well as strengthening its existing customer bottom part. Promotional efforts made in that direction derive from promotion schemes of differing natures that are conducted by the aviation company. Promotional campaigns of Air Mauritius goal primarily leisure tourism, further supplemented but on a minor basis, by business travel and leisure as well, both which are strengthened by the tourist leisure destinations and the business facilities of the united states respectively.
Corporate communication is becoming an increasingly important purpose in business organizations. Yet little has been released on the role and function of communication professionals.
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