Keywords: bank advertising, advertising in finance
Advertisement takes on an important role in every sector. Since following the monetary reforms of 1991 the financial sector in India shows tremendous growth. Policies of Liberalization and Globalization have resulted in competition in the financial sector (Pathania, 2012). This keen competition on the market and change in the business and companies, led the FINANCE INSTITUTIONS to own variety and quality of products and services to their customers. In order that the grade of services which they offer should be known to the customers the companies should advertise their products and services. Advertisements helps Financial Institutions to makes an effort to improve or reinforce the attitude of the client, reader and viewer towards the publicized products.
The Gods Should be Crazy one particular is a To the south African humor film which in turn tells the story of Xi, a Bushman from the deep Kalahari Wasteland. He lived happily along with his family and group because he thought the the almighty provided associated with plenty of issues. The film contains several elements regarding cultural dissimilarities and intercultural communication ideas. In this article, I make an effort to analyze the film in the light in the concepts of ethnocentrism and values.The literature overview of the concepts will be reviewed in the initially two sentences, and a description of the portions relevant to the chosen concepts, followed by research and debate on how these types of segments informs the principles and might help audiences to understand. The term Ethnocentrism was initially used by Bill G.