Keywords: contemporary issues in marketing topics
In an era of Super smart-phones, high-speed internet, and convergence of digital multimedia in day to day life, it is important that traditional marketing ways to evolve combined with the digitisation of advertising, sales advertising and brand management. Marketing has shifted from basic advertising and sales promotion, to a more personal and customised approach towards customers, delivering a whole new degree of involvement and experience to the consumers.
Marketing is the "The management process in charge of identifying, anticipating and gratifying customer requirements profitably. "(The Chartered Institute of Marketing) Marketing requires constantly adapting to the changing consumer needs, and gratifying them in a manner that is preferable to the opponents, in a profitable manner.
For occasion: kotak-mahindra positions itself in the customer's mind as one entity-'kotak', which provide customized answers to all the financial services needs. The positioning of the brand will be influenced by the competitive stance one wants to adopt.
Various Positioning Errors;
UNDER POSITIONING: Here the customer's have a blurred and unclear notion of the brand.
OVER POSITIONING: Here the customer's have too limited awareness of the brand.
CONFUSED POSITIONING: Here the customer's have baffled thoughts and opinions of the brand.
DOUBLE POSITIONING: Here the customer's do not admit the claims of the brand.
POSITIONING BY PRICE/COST LEADERSIP
When it comes to marketing the business enterprise, there are three generic strategies you can use: focus, differentiation and cost leadership.
In William Shakespeare's play, Othello, the character Iago lacks a superego which usually allowed his id to operate free and this caused him to absence any type of sympathy and to become a sociopath. This triggered him hurting everyone he could also to his eventual downfall. This individual also attempted to justify his actions over the play to strengthen his righteous ego.Initially to understand Iago and his actions we must look at what the id, ego, and superego are often. According to Freud these are generally different sections that make up your thoughts. The identity is the simple side of the mind. Their only purpose is to search for and obtain delight.The id will do whatever it has to obtain it goals no matter how nonmoral or harmful its actions may seem. Freud states the superego is the complete opposite from the id. The superego's aim is to apply moral principles to obtain one's wishes. The superego imposes guilt, waste, self-doubt,..
