<p>To understand the true state of things in a company, students and businesses themselves use a <em>Strengths, Weaknesses, Opportunities, and Threats </em>(SWOT) analysis. It is conducted by many companies to plan their projects, analyze the competitors, and create an effective development strategy.</p>
1. 0 The Dilmah Tea Company - Introduction
The Dilmah Tea Company was created in the 1974, the founder of the business is Merrill J. Fernando. The Dilmah Tea company received stabilized in the Sri Lankan market within ten years of your time from its beginning, then the company targeted the international market by gaining a good brand name for quality Ceylon tea. They quickly captured the European market well as the center East market, becoming the main tea exporter in Sri Lanka. Not merely maintaining high quality of its products The Dilmah Company contains an extremely differentiated product collection, including dark tea, green tea, real white tea, original garden tea, herbal tea and gourmet black tea. Currently a bigger portion of Dilmah's profits come from the international market, but still they haven't gone global independently.
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