Coca Cola Management Term Paper

Document Type:Thesis

Subject Area:Management

Document 1

However, the company’s headquarters is in Atlanta. It has stocks listed in New York Securities Exchange and Russell 1000 Growth Stock Index. The chairperson of the company is Muhtar Kent while James Quincy is the president and chief executive officer. The main business of the company is to produce the coca cola syrup concentrate that it distributes to various bottlers across the world. Additionally, the company operates a franchised distribution system. With these factors in mind, there is an influence on the ethical behaviors of the company. Likewise, investors also look at the ethical values of the company before they can invest in the company. The labor markets are also competitive whereby employees need more than just salaries and bonuses. The extra packages that employees need also put pressure on the company to practice corporate social responsibility.

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The corporate social responsibility track record of the coca cola company include consumer health, recycling, water conservation, employee development, and involvement in energy and climate issues. To crown it all, the coca cola company is part of the companies that signed the Copenhagen Communiqué in support of the global agreement on climate change. Stakeholders The coca cola company deals with different stakeholders in its business dealings. They include the bottling partners, consumers, communities, employees, governments and regulatory bodies, suppliers, shareholders, among others. The company has a day-to-day interaction with the bottling partners by carrying out joint projects, carrying out joint business plans, and top-to-top senior management forum among others. In dealing with customers, the company engages them by providing hotlines and websites for customers to interact.

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The company also collaborates with the communities that it operates in to solve any common issues. Additionally, the company offers sponsorships to students in universities as well as talent search. The other stakeholders that influence the company are governments and other regulatory bodies. The company has foreign investment advisory councils that help meet the standards of the country of operation. The company also collaborates with non-government organizations by carrying out ongoing dialogue on common issues. This is because the citizenship content is the sustainability of the company. Additionally, the company has a partnership alliance due to its stakeholder relationship. At the same time, the company does not offer full disclosure of its content of making its syrup, but it offers assurance that the company provides products of high quality and fit for human consumption.

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This assurance is one of the characteristics of a company in stage 4. This integration stage highlights the most important stages that the company deals in. This happened in the full knowledge of the top management. The company had to pay millions of dollars as damages for the lawsuit. At the same time, the company faced a lawsuit due to Burger King marketing test scandal. The company’s middle-level executive was the whistleblower that pointed out the dishonest dealings the company did to make the marketing test of a new product look successful. The deeds of the company were driven by greed and dishonesty, as it wanted to deceive the public that the new product was popular among consumers. A person with such traits lacks altruism, which is essential for caring for other people’s needs before considering personal benefits.

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Triple Bottom Line Reporting The coca cola company recognizes the importance of retaining a strong connection with its consumers and those around them. The company’s growth manifesto has been extensive and strives to include all stakeholders in that value the company and its products. For instance, people and partnership are essential for its profit portfolio as the company works towards maintaining its dominance in the market. This is the triple bottom line reporting that the company engages in an interconnected manner. The board is made up of active directors and other independent directors. The company has good customer relations according to how the company treats the customers. The customer experience is great and the company ensures that it regulates the sugar content in the products to reduce chances of obesity.

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