McDonaldization is the process where the concepts of the junk food industry have come to dominate an increasing variety of organizations in society. This idea is the central thesis of this McDonaldization of Modern culture 5, a e book by George Ritzer. George Ritzer is an extremely revered sociologist well-known for his works exploring the result of McDonalization on society. While the effects of McDonaldization can be seen all over, people disagree on if they are good or bad. Although McDonaldization has benefits and drawbacks, I assume that the results that it has already established on contemporary society outweigh the negative effects. The theory of Mcdonaldization identifies four primary concepts which govern the actions of McDonaldized organizations; efficiency, calculability, predictability, and control.