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Student’s Name Instructor Course Date March Madness March Madness is a phenomenon that captures the excitement that revolves around the world of sports during moments when a tournament approaches (Stein). It is associated with NCAA basketball championship. The period runs from mid-March to beginning of April. Apart from its side created for participants and bracket winners awarded. Works Cited Stein Lindsay. "Brands look to leverage March Madness to engage consumers." 20 March 2014. PR Week Website. www.prweek.com 15 March 2017. Wax Alysa. "Social Media Planning for March Madness: How to Win Big." 21 March 2014. PrecisionMarketingGroupWebsite. www.precisionmarketinggroup.com 15 March 2017. [...]
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March Madness has just begun, and just like other big events and holidays, organizations use these times to their advantage, creating countless headlines, fantasy brackets and water cooler debates. Research companies/brands that have built on the buzz and energy of March Madness for their own programs. Do not use any companies associated with basketball or sports. Bring examples into class. Here are some examples: http://www.prweek.com/article/1286308/brands-look-leverage-march-madness-engage-consumers
Subject Area: Public Relations
Document Type: Paraphrasing
