Keywords: kettle foods marketing mix, kettle foods evaluation, kettle foods uk analysis Potato chips as a product is a major snack being consumed throughout the world but most predominantly in is consumed British speaking countries plus some Western world African countries as well. Potato crisps were first developed in New York, Saratoga Springs in the year 1853 to be specific. It slowly but surely became popular as time went on. The industry has encountered several challenges over the years especially in the UK because of the economic challenges (recession) encountered by the country and individuals are also now alert to the health issues that arise scheduled to excess consumption of such treats which decreased the level sales degree of such products. However, the industry still stands and continues to be leading among snack industries.