This assignment speaking about about the impact of communal media along the way companies are conducted today in terms of technological, economical, political and social exchanges brought about by these form of modern communication. As we know this modern communication system offering impact to businesses today. We haven't any control to communal press because this system giving users independence expressing their opinions, experiences or whatever they wants. Social media marketing providing big possibility to organization to develop better relationship with clients and providing real one to one communication. Customers are actually become more particular about with whom and from where they are simply buying products. One of the key reason why businesses must use cultural media is because their competition applying this system daily as marketing strategy.