Executive Summary Red Bull has turned itself into a multinational company that offers a product that enhances your brain and your body. Their method of managing their inside and exterior situation and circumstances is becoming an interesting topic for most. Thus we conducted some examination to check out Red Bull's strategies, and especially the international strategies. The exterior analysis was a mix of positive and negative observations, for example they may have the good thing about the customer commitment and the production cost, and however, they are in the territory of major players in the beverage industry which put them at risk. Nevertheless, the industry analysis and peer review helped to shed some light on Red Bull's exterior statement, where we can see a substantial progress in the industry and Red Bull headship in the power drink market.