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This paper; Marketing Audit Article; is designed to explore the fundamental area of the marketing planning process, which has been conducted and applied by Burger King. The marketing audit record considers both inner and external affects on marketing planning, concentrating on Burger King's marketing beliefs, marketing environment, segmentation, concentrating on and positioning in practice and marketing mixture strategies. As well as a review of their Marketing Plan itself. Methodology: This article is conducted by utilizing the available resources that can provide information about Burger King such as tv advertisements, print advertising, pr announcements, company annual record, and articles from major business periodicals.

Ethics is adhering to the best practices available. This study identifies what ethics is in general and then stresses on multimedia ethics or the ethics related to journalism. Various theories on journalism and journalism ethics have been mentioned along with the views of varied authors to understand what is ethical in mass media journalism and what is not. Journalists will be the members of an organization have certain duties and duties toward the business, nation and the people. The analysis then tries to comprehend what paid news is and assess the practice of paid information which is unethical for the advertising citing some glaring examples. Different degrees of corruption in the paid reports are also discussed.