One of the central conditions that come up from Joseph Conrad's Center of Darkness (1899) is the colonialist bias used to misrepresent the African race. Whilst Conrad was not himself in charge of the xenophobic westernised image of Africa, his history maintains the damaging stereotyping of native people. By painting them as bestialised, barbaric, primitive and uncivilised, he explores the black competition through the zoom lens of the hegemonic Western european representation; Conrad's uses of misconception and metaphor backed the colonial conquest of African people on the coloniser's assumption that these individuals were racially poor. Nevertheless, Conrad was writing at a time when the historical representation of Africans experienced been a discourse of racism.
Heavy exposure to matured markets: Though, Tommy Hilfiger is based in Hong Kong, the company is significantly reliant on matured markets for its revenues. The business generates a majority of its revenues from European countries and THE UNITED STATES. The market in these market segments is matured and has been severely influenced by the financial downturn. Traditionally, there has been a focus of luxury brand sellers in these regions credited to high throw-away incomes. However, in the current situation Tommy Hilfiger's over dependency on developed market segments could adversely affect the company's overall progress and success.
The strategy Hilfiger should apply: Tommy Hilfiger's goods that the clients considered as niche and expensive ones at realistic prices and rates have been favorably impacted.