According to Kotler (2009), a marketing intelligence system is a couple of procedures and resources managers use to acquire "everyday information about improvements in the marketing environment".
The marketing brains system help the firms meet their customer's needs by gathering customer level information that aids running a business decision making. Professionals use the marketing brains system tool to acquire information about the daily happenings in the market, analyze them and develop results for the company. The marketing intellect is based on a variety of data from company, its challengers, consumers, customers and the macroeconomic influences.
Hans Hedin (2010) says that these data must be built-into the business's market intellect systems through proper intelligence for successful corporate and business decision-making.
This article is introduces about the possible harm for company and it stand for by the attack tree diagram. In the company have six computer and inside server. Each computer is using Microsoft window 7. They are employing the Disc to store the back up and the router is default setting up. Each employee has the email address. Firstly, I will strike the workstation, try to obtain the password illegally and strike the security such as install pathogen, Trojan, worm and DOS harm. After that, I will attack the movie to receive the dvd and do some harmful action. Obtain the DVD can through the staff, such as bribe or threaten. Destructive action will install the threats into the DVD and propagate to other computer when they are employing the backup.
Which will environmental causes sociocultural, economical, political, legal, regulatory cultural ethical, competitive, or technological, might a marketer ought to consider when ever marketing the next products inside the international market and so why? International Marketing involves growing and carrying out marketing actions across national boundaries. Promoting is the technique of creating, distributing, promoting, and pricing goods, services and ideas to help satisfying exchange relationships with customers and also to develop as well as favorable relationships with stakeholders in a active environment. Consequently , I believe every one of the forces sociocultural, economic, personal, legal, regulatory social ethical, competitive, or technical might apply to all these products. A marketer would have to recognize the items and companies customers in the house country would wish and want then provide these people..