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Name Professor Course Date Topic AMAZON’S CORPORATE CULTURE Introduction Numerous organizations face situations in which the public questions their legitimacy. Amazon.com controversies have attracted critic from many sources where the ethics of particular business practices and policies have been subjected to question. The allegations of anti-competitive or monopolistic practices both in; and out of court are just among the many practices which have attracted huge criticism from the public. (Larsen pg. 60) Generally from an ethical systems perspective a solid commitment to ethics acts as part and parcel with bringing and sustaining a supportive workplace. An ethical culture is the main to bringing and sustaining an organization that supports people making ethical decisions and acting ethically every day. (Larsen pg. 60). Amazon’s addressed ethical issues/conflicts According to the New York Times piece most vital to note is that ethics is not the same as treating workers well. Ethical to attain results. Even though they continue to dispute allegations made by the New York Times article and their organizational values may be similar with the values of some of its workers. Apart of Amazon’s extensive data collection methods requires to be redirected toward spotting if those outside the Amazon culture view its behaviors as being suitable and similar with socially responsible values. (Mukereje pg. 52) REFERECES Larsen Peter Bille. "Oil territorialities social life and legitimacy in the Peruvian Amazon." Economic Anthropology 4.1 (2017): 50-64. Urde Mats Carsten Baumgarth and Bill Merrilees. "Brand orientation and market orientation—From alternatives to synergy." Journal of Business Research 66.1 (2013): 13-20. Bengtson Anna and Anna Ljung. "A relationship view of MNCs' innovation management in emerging economies-the Amazon connection case." International Journal of Business Environment 8.1 (2016): 65-85. Mukerjee Kaushik. "Customer-oriented organizations: a framework for innovation." Journal of Business Strategy 34.3 (2013): 49-56. [...]
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For this assignment, please identify an instance where an organization (corporate or otherwise) was guilty of questionable practices in its online communication. For example, DiGiorno’s Pizza on two occasions now has sent out insensitive and offensive tweets that drew fire from the public. For the instance you identify, write a 750-1000 word reflection, keeping the following questions in mind: What is the specific ethical issue/and or conflict? What internal/external constituencies were affected? What ethical responsibilities does the organization have to these constituencies? What ethical principles guide your response to rectify this situation? How would you respond to this situation in an ethical manner?
Subject Area: Public Relations
Document Type: Thesis Statement
