INTRODUCTION
More than 58 million people and 31000 local restaurants are engaged in McDonald's as it's the world;s major food service merchant. More than 75% of McDonald's restaurants worldwide are had and managed by independent local men and women.
McDonald's provides various fast food items like chicken, burgers, ice-cream, fries etc. Many McDonald's restaurants have included a playground for children and advertising aimed toward children, plus some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: presenting lounge areas and fireplaces, and eliminating hard plastic seats and desks. McDonald's long history began with creator, Ray Kroc. The strong base that he built continues today with McDonald's vision and the commitment of their professionals to keep the shine on McDonald's Arches for a long time to come.
The rest of the sales team time can be equally divided between the segments B, C and G. Change in Technique: During ruse, we studied the effects of percentage increase of sales force time for each industry segment independently along with decrease in list price. Even as proceeded together with the simulation, we found that * A decrease in list price and an increase in percentage sales force coming back segment G would be more fruitful in the short run since it will increase the complete sales volume and general profit a lot more than in the case where salesforce concentrates more on section A. The reason is , the overall market share of very price delicate customers in segment G and small volume customers is almost 3 times of section A's business. * Therefore , even though the profit margin in segment G and small volume customers is reduced than that for part A, the general profit was greater due to scope a vast amount of higher revenue volume. * Hence,..
