Advertising isn't just an economic sensation, but also a ethnic phenomenon, which is a kaleidoscope, the representation of public culture. Linguists Wallace called the advertising as the most culturally characterized communal language among all the discourses. Culture is a compound entirety, and every community has its own unique culture. And dialect can be an important part of culture, which mirrors the annals and cultural history of a country, as well as contains the nation's life style and thinking style. That is to say, the introduction of language has accumulated considerable culture, the writing of which demonstrates the most serious connotation of culture. Thus, as part of language, inevitably, advertisement terminology can be inspired by culture.
Hedonism is thought as the desire to get oneself in pleasure and happiness. The sensation is manipulated from within and can only be stopped, minimized or redirected by one self. It's portrayed as something good and will not involve pain. The theory argues that individuals are continually looking for something that will give them joy whether evil or good. However, the search for happiness and pleasure has so far been endless. Those that make an effort to be happy never get the complete satisfaction (Hedonism 27 ). Happiness is like a butterfly the greater you pursue it, a lot more it eludes you. Be still and allow it come for you (Mill 1).
However, sometimes the pursuit for happiness is not a smooth road. While one is focused on addressing the items of pleasure they seem to be to get road blocks that prevent them from enjoying what they want.