ASSIGNMENT ID
119023
SUBJECT AREA Fashion
DOCUMENT TYPE Essay
CREATED ON 6th March 2017
COMPLETED ON 6th March 2017
PRICE
$30
18 OFFERS RECEIVED.
Expert hired: Worthyessays

Macy's Department Store

MUST BE DONE BEFORE 8AM EASTERN, MARCH 6TH, 2017!!!!! Watch the video “What is GIS” https://www.youtube.com/watch?v=6AlH5TvFoLw Select 3 different zip codes in different regions of the U.S. for your selected retailer. (Your retailer must have a brick and mortar location in this zip code) Go to www.census.gov and look up zip codes to find demographic information about your selected store locations. Next go to http://www.esri.com/data/esri_data/ziptapestry to look up these zip codes and find the psychographic information about these zip codes. Use the demographic/psychographic data chart to manage this information. Find your retailers Target market. (Check their annual report) Answer the following questions: 1. What are the demographic characteristics of each zip code? How are they similar and how are they different? 2. What are the psychographic characteristics of each zip code? How are they similar and how are they different? 3. Compare these characteristics with your store’s stated target customer to determine if these locations are appropriate. Which location would be most profitable, and why? 4. With the increased focus on Omni-channel retailing, how can this data help retailers present a seamless and consistent experience, select locations and plan their retail strategy to better meet customer needs and wants. 5.Retail trends are being shaped by the disruptive changes taking place in the retail environment today, mobility, faster retailing, experience retailing and innovative retailing. How can retailers use this data to remain relevant in today’s competitive retail climate?
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06 March 2017
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06 March 2017
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06 March 2017
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06 March 2017
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06 March 2017
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06 March 2017
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06 March 2017
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