<p>In the pursuit of happiness, people keep chasing after the feeling rather than making it a part of their lifestyle. They are trying to find joy without knowing the value of it. First of all, we should realize that being happy is crucial for our well-being. Joy tends to improve many areas of our life. Let's take a look at these areas and the role true happiness plays in them.</p>
The reason for this project is to investigate and review the marketing case in Malaysia, specifically, a Malaysian company must be chosen and our choice of company is Mamee Twin Decker Berhad. Various aspect of study under the subject matter has been considered. This consists of the mark marketing mix factors which is the product, pricing, advertising and circulation decision. Marketplace analysis is also included. In order to analyze the internal and external problem facing the company, we have done a SWOT research (strength, weakness, opportunity and threat)That is to highlight and raise several problem or concern facing the business locally or internationally. Market research on comsumer tendencies and compettion are also carried out through a review questionnaires and the conclusion or statement of the synopsis are also done.
Also the next Hallyu, "Korean wave, " has just started in Japan. Some of the most popular Korean gal bands, such as "Girls' Era" and "Kara, " have entered japan entertainment market and are extending the first Hallyu, that was mainly directed at middle older Japanese women, to teens and twenties. These Korean superstars are popularizing Korean culture and the Korean nationwide brand image.
The E-Land Group, the parent company of SPAO, is broadening itself in the Asian fashion sector. Presently, seventeen brands under E-Land Group, such as "Teenie Weenie, " are functioning in China, with sales nearing one trillion Korean won. The group will enter in the Indian market soon, but currently hasn't entered the Japanese one yet, even though Japan is one of the greatest economies in the world.