Geographic Segmentation: Refers as it looks to segmenting the marketplace according the spot of your country or the world, market size, market density, or local climate. Nokia for example. Has targeted rural India for a long time by manufacturing solid, yet sleek, cell phones ad sending army of customer support vans all around the countryside to show the company's dedication to assisting customers. In this manner, Nokia holds 60% of Indian's handset market. Demographic Segmentation: Some common bases of demographic segmentation are years, gender, income, ethnic background, and family life cycle. The first one, of course refer to different categories including, new-born, babies, young children, teenagers, adults, and seniors.