IKEA is the worlds major home furnishing dealer with stores located worldwide. Each year IKEA stores welcome 565 million visitors, while more than 450 million sessions have been documented to its website. The implemented low-price strategy in conjunction with an array of functional, smartly designed products that satisfy every lifestyle and life stage of its customers, who come from every generation and type of household, is accountable for its rapid growth and its enormous success.
IKEA began to create its own furniture 1955 and opened its first store in Sweden in 1958. IN 1959 it began to produce self-assembly furniture to lower freight chargers and other costs to retail customers, a strategy that proceeds until today. IKEA now has over 200 stores in 30 countries. Each store has about 9500 items on the market.
Mental criticism is definitely an approach in analyzing literary texts with the use of psychological ideas especially the human desires and feelings which a person is definitely unaware of. The text is assessed and understood together with the conceivable responses in the reader as well as the author from the text. Internal criticism essentially begins with trying to be familiar with author's mental conflicts as revealed in the literary part. Characters in the story are usually analyzed regarding putting all of them into real life situations. Last but not least, psychological critique also attempts to know the appeal of the literary piece to its readers and the ability with the readers to spot their personal desires and fears is obviously.In the composition Piano, author M. H. Lawrence appears to write about the child years love from the narrator to his mom.