Malaysia has a strong coffee drinks culture. A survey showed that the average Malaysian drinks 2. 38 cup of coffee daily. Coffee drinking culture has been cultivated by the continued expansion of retail cafe businesses of both international brands such as Starbucks, BEANS & Tea Leaf that generate the "cafe culture" from the West and other domestic brands such as Chinese Kopitiam, Old Town White Coffee that build on the local coffee-shop culture. Further research shows a confident correlation between the GDP per capita and the quantity of coffee consumed. This means that as the economy of Malaysia grows, the marketplace will commence to "thirst" to get more detailed coffee products.
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