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Papa Johns case study (Example)

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Name Institution Professor Course Date Introduction History of the company Papa John’s international Inc. is a company that deals with pizza all over the world. It was founded by John Schnatter who was interested in pizza business since he was in his high school. He started with a capital of $1600 in 1984 and later in the same year he managed to open the first Papa John restaurant. The industry made a lot of successful steps and by the year 1998 it had branches in Mexico and Puerto Rico. By 1999 this awesome project made expansion to 2 000 locations. The growth of the company was contributed by its tireless efforts in marketing its products. It had its first online pizza order accepted in the year 1997 and by the year 2014 more than 50 per cent of its orders were based on digital innovations. In 2013 it already established and internationally. Both company-owned and franchised units should apply democratic leadership style and encourage collective decision-making. Good marketing is another strategy used to improve performance. The use of national television print media and social marketing enabled wide coverage of customers. Additionally the quality of the products should be standard so as to ensure effective and a healthy competition against competitors. References He W. Zha S. & Li L. (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management  33(3) 464-472. Peterson K. (2014). Competing for Lunch Money: The Food Industry’s Presence in American Public Schools. The Owl  4(1). Frank M. J. & Colarusso J. C. (2016). Vicarious Liability May Apply: TCPA-Compliant Text Message Advertising in Franchise Systems. Franchise Law Journal  35(3) 421. Kumar R. (2015). A comparative study between on pizza hut and Domino's Pizza. International Journal of Marketing and Technology  5(9) 89-123. [...]

Order Description:

Must Follow the case study guidelines that are attached. APA format,

Subject Area: Business

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $70

Words 3025

Pages 11

Completed in 2 days

Expert SAMANTHA11

Client Review

fantastic work and was done well before the due date.

Positive
03.02.2017

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