Disintermediation involves the removal of intermediaries such as marketers or brokerages that formerly associated a company to its customers and reintermediation includes the creation of new intermediaries between customers and suppliers providing services such as supplier search and product analysis [Chaffey, Dave 2009]
The reason for this research is to research disintermediation and reintermediation by E-business. The primary focus area of the report is based on the impact of this topic upon the travel industry. The importance of disintermediation and reintermediation by E-business in the travel industry is mentioned in the article, which includes allowed an understanding to the impact of this subject matter on business organisation such as travel businesses.
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