This statement will discuss this content of business strategies utilized by Lion Air and exactly how it gains both the national and international position in the airline market. The record includes and discusses their strategic choice in order to get competitive advantages over rivals. On this sense, current international strategies will be talked about into three tactical categories, international strategy, global strategy and differentiation strategy. In addition, Lion Air's value string will be examined to recognize the habits of the organization's activities.
This newspaper also provides perception into how Lion Air's strategies have been developed, by indentifying the Lion Air's corporate value, notably corporate missions, visions and aims in the form of strategy authority as value.
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