Marketing has often been identified in conditions of gratifying customers needs and would like. Critics however maintain that marketing runs beyond that and creates needs and needs that did not exist before, Regarding to these critics, marketers encourage consumers to invest more money than they should on goods and services they really do not need.
Marketing process can be discussed as creating value for customers and building customer romance by doing this the organisation makes profit
The various elements of marketing process can be classified as follow
Fig 1
Understanding the marketplace place and customers' needs and desires is achieved through in-depth general market trends and thereby identifying a product space or needs difference. This calls for trends, how to make things easier, comfortable, better and user friendly.
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