Business Strategy on Sustainability Report

Document Type:Research Paper

Subject Area:Management

Document 1

Most organizations undertake different production activities that injure both the environment and limit their capacity to be sustainable in the long run. People in the contemporary society have gained extensive awareness on the adverse implication of environmental degradation hence calling for business to take up environmental friendly initiatives in their production processes The circular economy model defines the gains of a sustainable business model that understands the significant of employing strategies that do not injure the environment and employ a circular flow from one input to develop the output (Urbinati, Chiaroni, and Chiesa, 2017, 492). For instance, a company dealing with the daily products can decide to source their raw materials using methodologies that will allow them to equally gain from the by-products other than disposing them to destroy the environment.

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The source of the raw materials should be natural and out of the threat of depletion since it poses a substantive risk on the survival of the organization. The report seeks to analyse what business sustainability is all about and its significance for a multinational organization. The global economic focus across different businesses has often taken a trajectory of implementing measures which limit any waste of the already scarce resources. Sustainability within business entities has been driven by the dynamic nature of consumer behavior that establishes substantive pressure on organizations to recognize their desires and expectations (Greasley, 2013, 22). Consumers have often been evolving from time to time which has transformed consumers to be aware of the dangers to the environment if businesses are allowed to continuously apply methods that degrade their shared resources.

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The evolution of consumers made it imperative for the most business to seek survival by implementing measures that are geared towards putting in place a model focused on sustainable business practices. Dr. The consumer is aware of the organizations which value their well-being both now and in future but not motivated by profit alone hence ensures their choices are limited to supporting enterprises which desire to offer environmentally friendly products. Literature Review The contemporary business environment requires an organization to look into the possibility of developing a system that will consolidate their strategies into fostering a mechanism for sustainable performance. According to Gitsham (2011), the business process is changing tact in their leadership structure to create a system on their corporate governance structure to factor in the concerns for sustainability.

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The global landscape is changing very fast especially judging from the contribution of several environmental and consumer protection pressure groups to enumerate the consumers on the need for sustainability. The significance of sustainability has gained traction from the efforts put in place by international organizations to eliminate business practices that put future generations at risk (Lacy, Cooper, Hayward, and Neuberger, 2010, 12). , and Scherer (2012), explain that when the stakeholders place their trust in the organization, mutually beneficial stakeholder's relationships are build which in turn create goodwill. Stakeholders who experience trustworthy management of an organization are likely to generate positive expectations (Voegtlin, Patzer and Scherer 2012, 4). The relationship between the stakeholders and businesses demonstrates the trajectory which will determine the options for sustainable operations. Value discipline is another approach that allows a company to differentiate itself from the others in the industry especially with regard to sustainability.

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Value discipline is a statement of strategic focus in which a company sets its corporate vision and objective, target its customers as well as focus and align its activities. Therefore, a balanced scorecard incorporates operational performance measures which focus on consumer satisfaction, innovation, and learning as well as internal business processes which feature the measures on assuring sustainability. A sustainability strategy model which should be the building blocks of every organization is the Porter's Generic Strategy. The strategy is further divided into three strategies which include product and services differentiation strategy, cost leadership strategy as well as focus strategy. The best strategy for organizations to attain sustainability is undertaking a system of advancing differentiation and focus on sustainability in their production and costing model (Tanwar, 2013, 11).

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Product and services differentiation strategy involve selling unique products to the consumers that serve the same purpose as its rivals, and the consumers' awareness on sustainability makes them support a business that takes cognizance of the need to conserve the environment. The sustainable business process focuses their operations on a system that improves their output to fit the circular economy model and enhance their competitiveness without posing any danger to the consumer. Sustainability is an imperative responsibility of any business process that forms the backbone of growth across markets in which both the consumer and business money fulfils their objectives harmoniously (Slack, Chambers, and Johnston, 2016, 12). Mazuma Mobile Company is an explicit depiction of an organization that structures their initiatives for the better good of the society as well as attainment of their business objectives.

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The benefits realized by the organization since the inception of their business defines the transformation and evolution of the consumers to support a business which is environmentally friendly. The significance of sustainability in the contemporary markets is supported by international organizations and consumer protection bodies hence developing the best in the market. , Magrassi, F. , and Castagna, M. Waste management in smart cities: The application of circular economy in Genoa (Italy).  Impresa Progetto Electronic Journal of Management, 4, pp. Gitsham, M. and Neuberger, L. A new era of sustainability.  UN Global Compact, Accenture. Ridley, J. , D'Silva, K.  Journal of Business and Management, 15(1), pp. 11-17 Teece, D. J. Business models, business strategy, and innovation. Long range planning, 43(2), pp. Quality. Production. Improvement, pp. Voegtlin, C.

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