Management Summary This article undertakes a study of EasyJet e-marketing strategies and its execution outlining its effect on EasyJet operations as a whole. EasyJet is an airline company operating in European countries with its bottom part in UK. It was founded by Stelios Haji-Ioannou in mid 1995. EasyJet's businesses are paperless, with all business ventures done through the internet. EasyJet has experienced an effective online business due to its e-market strategy that seeks to provide low priced no frills air travel. Beneath the strong and charismatic control of Stellios, it offers achieved its goal by creating brand understanding, adoption of your efficiency-driven operating model and maintenance of a high level client satisfaction.