Strategy creation and execution research

The company operates under the strategy of providing quality to the customers and a variety (Kim & Zauberman, 2013). Also, concentration on women's wear has enabled the company to succeed in its operations since it has become highly competitive in the industry. The company has thus adopted a winning strategy as it has a competitive advantage over its rivals in the industry. Victoria's Secret has succeeded in its operations because of aligning its strategies with the customer needs and the trends in the market. The company's mission statement differs from those of its competitors because it focuses on customer relationships. The mission and vision statements remind the managers of their short term and long term focus. The mission, vision, and values explain to the stakeholders the type of leadership and the long-term focus of the corporation.