ASSIGNMENT ID
1086940
SUBJECT AREA Other
DOCUMENT TYPE Essay
CREATED ON 30th August 2019
COMPLETED ON 1st September 2019
PRICE
$30
18 OFFERS RECEIVED.
Expert hired: ExpertNick

week 1 discussion

What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words; What is your understanding of the role of marketing and the marketing management process? Marketing Strategies Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell. How do the elements of the marketing mix align with the four strategy categories in the left-hand column? Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column? Do you see room for improvement? How would this assessment be different for other types of customers?
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30 August 2019
User created a project for Other
30 August 2019
18 experts responded
30 August 2019
User contacted expert ExpertNick
30 August 2019
User hired expert ExpertNick who offered a price of $30 for the project and has experience doing similar projects
01 September 2019
The expert completed the project week 1 discussion for 1 day, meeting the deadline
01 September 2019
User accepted the project right away and completed the payment
01 September 2019
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