Keywords: cadbury market, cadbury pricing strategy The individual survey assesses the critical areas of the strategic choices available to Cadbury. Referrals receive to assess the company's perspectives on the revenue growth and earnings as well as market share. The article assesses marketing strategy models applied by Cadbury to point its market and competitive position. Furthermore, strategic segmentation is critically evaluated based on the multi-step process to recognize the most fiscally attractive segments for Cadbury. Available industry position proper options are discovered based on the strategic framework. Competition effect provides critical evaluation of possible opponents' reactions as well as opponents' strategic options that are counteractive to Cadbury's tactical ideas.