Thomas Make marketing section: The duty of the marketing section is to identify and plan holidays to meet potential clients' needs also to ensure the company offer the right vacations at the right price to the right clients at the right time.
Marketing segmentation: Thomas Make meals strategy on market segmentation is to continue to deliver benefits from existing cost keeping and improvement programs already followed by My Travel and Thomas Cook, in order that they are able to grow income in existing and new, market sections also to deliver efficiencies from being part of a more substantial group.
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