There is not any skimpy competition of PTCL in landline but with the progress of telecommunication business of Pakistan rivalry increasing specially in mobile phone sector. You will find more then 800 million customers of cellular phone. You will discover 03 big players in mobile phone industry but 3 of them are the competitor of PTCL: Mobilink, Telenor, Warid Tel.
Mobilink is the largest mobile phone company of Pakistan. Mobilink happens to be having more then 31, 958, 597 users basic which is the 36% of total cellular industry of Pakistan. Mobilink is basically challenging Ufone which is subsidiaries of PTCL.
Telenor is another mobile phone company it have 17, 841, 074 readers which is 20 % of total mobile industry.
Waridtel is also providing mobile phone services in Pakistan. Waridtel have more than 15, 114, 678 clients that are 17% of Pakistan mobile industry.
The business community has been facing a hardcore and sophisticated market environment in the recent years. As the overall economy swings down, majority of firms try end up is make an effort to cut some costs and increase earnings to survive in the market for long-period. One of the best ways to slice cost is through lowering staff and layoff jobs. The removal of jobs will certainly reduce some expenses like salary expenditures, payroll costs as well as recruiting costs and so on. resulting in increase additional funds for any potential investment that the firm could face to upturn profit. Likely firms might use such strategy like minimizing personnel and facing no legal action or coverage violation, which contributes to presents many honest problems between stakeholders and businesses (Baston, Blake & Neff, 2007).
Keywords: reason for pest analysis
In our modern-day society, the business is operating in a complex marketing environment, consisting of uncontrollable causes to that your company must adapt. Hence, it is necessary for the company to look at its marketing environment includes the macro and the micro marketing environment. Some people believe that the business only targets micro marketing environment because they are internal factors near the company that have a direct impact on the organizations strategy. However, others dispute that the wider macro-environment changes might not be as near to the marketing firm's day-to-day businesses, nonetheless they are just as important, that are Political-legal factors, Economical factors, Socio-cultural factors and Technological factors.
There are three types of environments which affects an enterprise.