What is market segmentation? To identify target market we need to divide the marketplace into small segments in line with the consumer characteristics and their needs. This segmentation allows companies to get higher market talk about or market. Why we need market segmentation? To enhance gains for business Some of the consumers have different kinds of nonrefundable income. So they can be so much sensitive to the products price. Through the use of market segmentation consumers can easily see average prices on the merchandise. Therefore business will enhance the company's gains. To give better chances for development of the business Normally market segmentation increase sales. Consumers can be fortified to choose the product after a few of introduction of the product cheap. To keep more customers Consumers' conditions change frequently.