Traditional Public Relations Campaign

Design a traditional PR campaign plan for a government agency or a not-for-profit organization that wants to promote a cause. This campaign can be targeted at the city, state, or national level. Choose on of the following do the the PR campaign plan on: The local VFW charity hires me to help raise donations of money, clothes, coats, backpacks, and toys for local children in need. OR The local Salvation Army hires me to promote brand awareness and increase donations in the town. Your written plan is the blueprint of the entire campaign. Your plan should start with an executive summary and then outline the steps it will take to execute the program: 1) situation, 2) objectives, 3) audience, 4) strategies, 5) tactics, 6) calendar, 7) budget, and 8) evaluation. The tactics or “how to do it” section will be heart of the plan. In addition to writing the plan, you should also write: a press release a series of social media posts for Facebook, Twitter, and Instagram a blog post either a Public Service Announcement or a brief speech that an expert might give as part of your campaign Your well-written paper should meet the following requirements: Use four to six peer-reviewed articles or professional sources, and public relations blogs. Your final project should be 8-10 pages long, not including the title page and references. Include the 8-step plan, Press Release, Social Media Posts, Blog Post and PSA/Speech in the same document. Format your document according to APA.