With respect to the glaciers cream industry, it could be segmented on certain bases such as style and price. Whilst certain individuals would prefer high quality glaciers cream made with natural sweets and fresh cream due to its preference, others would simply not be able to separate the difference in quality and would buy primarily predicated on price and availableness. We have recognized that Baskin Robbins uses certain main segmentation bases for dividing their market, namely demographic and psychographic characteristics. Under demographic segmentation, they give attention to the income bracket of consumers. Their products are mainly targeted at the affluent with higher disposable income group to invest on frivolous luxuries such as top quality glaciers cream.