The origin of IKEA idea dates back to the year 1943 in Sweden. The creator of the business Ingvar Kamprad was just 17 yrs. old when he started this organization. The business is almost six decades old now. The organization which was were only available in a small town in Sweden today has distributed across 36 countries world over and has generated a brand image for itself as one of the world's leading furniture traders.
The owner of the business, Ingvar Kamprad, as already mentioned was very young when he started this organization. It was his ambition to start his own business since his youth years. He started out selling small household things like fits etc, because the time of five.
Louis Vuitton is the world's leading luxury products group. The strategy of LVMH is based on incorporating LVMH fashion and leather goods. It retain its brand spirits and do things which will vary from another one. The many strategies of LV are the following:-
The most significant strategy is price strategy. The prices of Louis Vuitton productions are never take off even the customer often buys hand bags. This kind of die-hard advertising strategy makes customers follow the footsteps of Louis Vuitton more directly.
Louis Vuitton is also adopting customization; customers will come to the stores of Louis Vuitton and place the special requests. The company doesn't provide the facility of ordering through website nevertheless they prefer the self appearance of the client as it is more desirable.