Event marketing mix

Thus, among the steps that can be taken by organizations to achieve this is the event marketing mix. Some of the events marketing mix strategies that are put into use include the use of the 4ps that are the price, product, promotion and the place. In this case, according to Andrews and Terence, the need for customer satisfaction is put into consideration. Some of the main components of the event marketing mix include the ability to make sure that the product offered is the right one to meet the desires of the customers (36). This means that it must be provided promptly in the right quality. The cost must be favorable and include all expenses. Moreover, the detailed demographics will be used for advertising while the places visited must be interesting and fun.