Acculturation is a process of exchanging ethnic features between two different cultures, that affects and influences on consumer buying behaviour, and consequently should be seen as a very important factor into organizations' marketing research, strategy, planning and execution. This research tries to critically analyse the way the acculturation process influences and influences on ethnic minority group and local human population. It is based upon a comprehensive bibliographical research on marketing management to be able to build a consistent theoretical construction to be used as the basement of this studied subject matter area.
Cathay Pacific is an international airline documented and based in Hong Kong, offering scheduled traveler and cargo services to 117 vacation spot in 36 countries and territories.
The company was founded in 1946 and remains deeply focused on its home platform, making substantial opportunities to build up Hong Kong among the world's leading global travel hubs. Furthermore to fleet of 128 wide-bodied airplane, these assets include catering, airplane maintenance, ground handling companies and the organization head office, Cathay Pacific city at Hong Kong international airport.
In yr 2007 Cathay Pacific increasing their customers time by 12 months. They got highest passenger weight and they track record passenger quantities with the average insert factor of 81. 1%. The capacity is increase by 3. 9% with the most of the increase towards the end of the entire year.