Introduction There are numerous ways to draw in consumers to acquire products, for example, price, advertising, word of mouth, branding, etc. However, before appealing to customers to consume, the considerations that companies have to attain have found the right customers, aiming at the right market and using correct strategies and solutions to review and promote their products. The market nowadays is not homogenous but diversified. Competition is also not only within a country but global credited to immediate and easy copy of information. In order to compete with various opponents and match what customers demand, companies should pay more attention to their approaches for marketing.