Colgate has realised the importance of marketing plan in its 200 years of existence. That is essential towards understanding the business enterprise plans, goals, and communicating the company's horizon within the operational market. This statement will concentrate on the marketing plan for the new Colgate toothbrush called 360 Actiflex, as part of Oral care and attention and Health products which consists of Tooth paste, Tooth brush, Mouth rinse and dental care floss. Oral care is important because research suggest a clean mouth prevents gum disease and prevent heart disease. The plan will addresses the market of dental office that may recommend the product to their clients and the product brand name will stay to be Colgate.